Heinz Ketchup - Vintage drip
Fast fashion creates 92 million tonnes of waste each year and branded fashion collabs aren’t helping. So instead of making more branded apparel, we used Heinz stains on second hand branded clothing to make the biggest unauthorized brand collab ever. Turning a stain, into a statement.
The campaign launched in the weeks leading up to New York Fashion Week. All proceeds from the sold out collection went to Rise Against Hunger.
Press: The Drew Barrymore Show, UNILAD, The Sun, Daily Mail, Thrillist, FOX News, Famous Campaigns and lots more.
Awards: Epica - Gold / Art Directors Club - Silver - Bronze / Clios - Silver - Silver - Silver - Bronze / One Show - Bronze - Merit /Applied Arts - Gold - Gold / ADCC - Silver - Silver - Bronze / The Drum Awards - Award / SIA - Silver / Marketing Awards - Silver - Silver - Bronze - Bronze - Bronze / AToMiC - Bronze / Cannes -Shortlist / Shortlist / Shortlist /D&AD - Merit / ANDYs - Shortlist / CMA - Silver
Senior Art Director : Matt Dunn
Creative Director: Zach Bautista
Associate Creative Director: Geoff Baillie
ECD: Mike Dubrick
CCO: Aaron Starkman
Junior team: Ashley Park, Aman Soin
Agency: Rethink, Canada