Upside - Open letter to chickens
When the FDA gives you the green light to produce chicken meat created from animal cells, minus the slaughter, we took out a full page ad to tell those that it will benefit the most - Chickens. Written entirely in chicken language. Bwak Bw-kawk.
Press: Muse by Clio, LBB
For those who can’t read chicken, we put a scannable QR code that led them to a website with the English translation.
Senior Art Director : Matt Dunn
Senior Copywriter: Justin Santelli
Creative Director: Noreel Asuro
ECD: Mike Dubrick
CCO: Aaron Starkman
Agency: Rethink, Canada